Episode 10 – Naomi Christopher – on building your Brand with a humble heart, and why her boss isn’t a jar of Nutella!


Naomi has a personality that is infectious… her big smile and fabulously vibrant outfits reveal so much about her before she even speaks.  She is one of the rare breed of Brand Managers that actually talks the talk as she’s walking the walk – or in other words what you get is what you see and vice versa… and she is proud to say that she has never asked her boss – Jules – to get “on message”.  Because allowing yourself to be yourself in her view, is the best place to build a brand from.

Maybe that view was formed in University where she spent her time studying Social and Cultural analysis, English Text and Creative Writing.  Or maybe it developed during her early days as a Hairdresser, where she learnt to truly listen to her customers and the art form of being “friendly, not familiar”.  Or perhaps it is just in Naomi’s DNA… either way her message of “Be Yourself” is what sets her apart from so many Brand/Marketing Execs in Financial Services that are always telling us what we should look like to be successful, rather than to just be ourselves.

My chat with Naomi begins like most of our chats – talking about something we’re both passionate about – what we’re wearing in our Fashion collection today, and slowly moves through her journey from Uni, to Hair Dressing to her role as Midwinter’s Senior Manager – Brand.  Along the way Naomi shares her unique and refreshing view on how Advisers, and Advice Practices can build a brand based on authenticity, and with a humble heart.

Naomi is also well known as an advocate for Equality in Financial Services, especially Equality for Females in Financial Services – and it is when I ask her to share her views on how Females are treated in the Industry, that her passion is clear for everyone to hear – and you need to hear this part of the interview!!!

Of course Naomi also shares some Tips and a Step by Step process for building and managing a brand in the current environment of distrust of all things Financial Advice.  And how you can build a brand, even if you hate the idea of putting yourself out there…. after all… she’s turned her Boss Jules (Julian Plummer) into one of the best Presenters on the Industry circuit…..even if he does still feel like puking before he goes on stage!

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